Sneaker wars for kids
June 19, 2008 – 11:44 am
Looks like companies are targeting our pocketbooks by using our kids. They know we are willing to shill out more money for our kids than ourselves. I can’t remember the last time I bought something nice for myself because I am always buying stuff for our kids. I guess those geniuses in marketing definitely know us! ; - )
“The toddler segment is more profitable because more sneakers can be sold at full price, unlike those sold in more competitive markets aimed at adults and teens.”
